At 212 west we believe in people speaking for themselves and making a statement. We believe that you can change the world one word at a time, and give others a piece of what you are without opening your mouth. So, we created our personalized, interchangeable necklaces. More than just words on a pendant, 212 west is style that moves with your life. You take on life’s adventures and we’ll be right here – engraving your journey into something beautiful.
When I was thirteen years old, I was looking for a fresh, new way to make a statement. Together, my mom and I brainstormed to come up with the perfect way to speak for yourself; interchangeable, personalized necklaces. We worked to make this idea into a reality, and the rest is history.